How to Improve Your Blog with Visual Content
Having quality visual content on your blog is crucial for several reasons. First of all, humans are, so to say, mostly visual creatures that obtain information and knowledge of their surroundings largely through visual perception. Secondly, in the era of the internet, and especially social media, attention spans get shorter, so less and less people are willing to read blocks of text unless they are accompanied by some kind of a visual.
Which type of visual content you will choose, as well as the way you will incorporate it, will depend on your target audience. One thing that doesn’t depend on your target audience is the fact that having some visual content is a must, whether it’s original or not. The most common forms of content with which you could enrich your blog are images, infographics and videos, so here are a few things you should know about each of them.
It’s widely known that breaking paragraphs with images increases your traffic and makes people more engaged while reading the article. As for the dilemma whether to go for the original content or simply look for some already existing appropriate material, there’s no simple answer to that question. This depends on a lot of factors. Of course, in a certain sense, it’s great to have some original photos on your blog as it makes it more authentic and serious, and it might contribute significantly to building a recognizable brand. That should be your go-to solution particularly if you are a skillful photographer or know someone who’s competent enough and who understands which kind of aesthetics would fit your blog perfectly.
However, if this is not the case, you don’t really have to take this road, especially if you are on a tight budget. Having someone creating high-quality custom-made images for your blog might be quite expensive. But don’t worry, the internet is full of affordable or even free stock photos you can use for any purpose and it’s perfectly fine to take advantage of this opportunity.
Naturally, you’ll pick the option that best suits your niche, your target audience and the brand image you’d like to create. If your blog is full of amusing, laid-back and unpretentious material, then you don’t really have to bother with having your own original visual content. But, if you’re running a blog that tends to be more artistic or its content simply loses its value without high-quality authentic images, as is the case with food or travel blogs, you should definitely go the extra mile.
Even for the most serious of topics and blogs, improving them with some sort of visual content is desirable. Generic stock photos might sometimes seem cheap and inappropriate, however, using infographics instead might be a very good idea. Infographics are informative and entertaining at the same time. They’re very practical – you can compress a lot of useful info into a small visual presentation and make the most complex subjects easy to read and digest. It would be even more effective if you would find a good designer that would condense all this info into an innovative visual solution.
For instance, if you run a blog about business, you should always follow up your blog posts with an infographic. That way, your readers can easily decide whether they want to read a post about how to set up a company or how to finance your startup or not. What’s more, it’s much easier and quicker to skim through an infographic than it is to read a 2000-word blog post.
Videos have gained a lot of traction in the world of digital marketing recently because of their effectiveness. They will increase all your numbers – from CTR and conversions to overall traffic. Call-to-action buttons on your website or social networks are not as nearly as efficient as those included at the beginning or the end of a video. However, there seem to be two problems with creating video content – it seems difficult and expensive. As for the former, making videos is easier than ever, especially for simpler formats, such as vlogs or tutorials. The editing software normally used to make these are usually easy to use, and no special talent or knowledge of visual arts is necessary in order to do this.
When it comes to the price, making these simple types of video content doesn’t have to be expensive at all. You’re not supposed to make a Hollywood blockbuster, so you don’t need any expensive gear. A phone with a decent camera sometimes does the job just fine. The fact that we’re flooded by tons of vloggers and youtubers over the last few years proves this point.
Having some sort of visual content on your blog is not even a matter of choice, it’s a necessity. People just don’t have the attention or patience to even scan through articles that contain nothing but blocks of text. Enriching your blog with some visual content doesn’t have to be too complicated, time-consuming nor expensive, and the benefits you’ll get are more than obvious.