How to Optimize WordPress for Better Performance

Nowadays, WordPress is certainly the most popular content management system (CMS) in the world, with 60.2% of market share. For online businesses and individuals alike, website performance has become one of the key components for success. Online consumers have expectations and needs that constantly evolve as technology progresses. That’s why it’s important for website owners to meet those expectations and ensure customer satisfaction.

Moreover, WordPress offers a way to design and optimize a website or a blog for the best performance possible, while also helping you improve your search engine optimization (SEO) efforts along the way. What’s more, WordPress has a simple design and it’s easy to use, which is why so many people opt for it in the first place. In fact, around 30% of all websites in the world are hosted on WordPress. Here are a few ways you can optimize WordPress for better performance.

Choose a Lighter Theme

Visual representation of your website is almost as important as its performance. People prefer appealing visuals as much as they enjoy seamless browsing. WordPress offers an abundance of different custom themes you can choose as your website’s layout. However, the flashier the theme the slower its load time. Simply put, the more features you have, the more time it takes to load everything, and online consumers aren’t famous for their patience.

In fact, 47% of online shoppers expect a page to load in 2 seconds or less, while 40% will abandon a page if it takes more than 3 seconds to load. That’s’ why it’s important to choose a lighter theme that’s easy to modify and that won’t put a strain on your page load time. For instance, default themes on WordPress are properly coded and are quite light in terms of size and features. You can easily adjust these themes to your preferences and needs.

Choose the Right Host

Your website performance pretty much depends on your hosting solution. If you don’t make the right choice, you may experience slow bandwidth, increased downtime and server crashes. This will hurt your website’s performance and drive away your visitors and customers. That’s why it’s of the utmost importance to choose the right host and ensure that your website performs exceptionally.

For instance, the ideal hosting solution would be choosing a provider that can guarantee excellent uptime, non-stop support, great page speed and, of course, reasonable pricing.

Moreover, you should also consider opting for cPanel hosting, especially if you want to have more control over your website. That way, you’ll be able to perform tasks, such as add or remove content, update and backup your WordPress, add security features and much more, on your own. What’s more, you won’t have to hire professionals to do all of that for you.

Optimize WordPress - CDN Network

Add a CDN to Your WordPress

A content delivery network (CDN) can be of great assistance when optimizing your website’s performance. Simply put, a CDN is a network of servers that help cache your static content, such as images, CSS and JavaScript files and other components in order to make your website faster and more accessible from various geographical locations in the world.

Therefore, website visitors can access the content on your website from the nearest server, without having to make a request to your main server directly. This greatly improves content distribution and page load time. Not only can a CDN boost your website speed and WordPress performance, but it can also reduce the amount of HTTP request to your server. That way, the request load to your server is greatly reduced, allowing it to perform better, while also reducing the risks of server overload and ultimately, its failure.

Optimize Images Carefully

Enriching your web pages with stunning imagery is very important. However, powerful imagery can also greatly reduce your page load time if they’re not optimized properly. Better image quality and bigger image size will prolong your website’s loading time. This can make your entire website sluggish and it will definitely ruin the overall customer experience. That’s why it’s important to choose the appropriate size for images and the correct format before you upload them to your website.

You can also use a plug-in to resize and optimize images, if you don’t have the time to do it manually. The main reason image optimization is so important is that it improves your page load time. It also takes less time for images to render on a user’s browser, which improves customer experience and satisfaction. In addition, smaller image size means lower storage and server space requirements, which can be essential based on your available storage space.

WordPress is a powerful CMS on its own, but it simply can’t do everything for you. If you want the best performance from WordPress you have to make sure it’s optimized to suit your needs and those of your customers. That way, you can enjoy a seamless website performance, while your website visitors can enjoy a seamless customer experience.

About Raul

Raul is a B.Sc. in Innovative entrepreneurship and his main interest is digital marketing for enterprises and small businesses. He is also a regular contributor on technivorz.com

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