Effective SEO Strategies to Generate Traffic

The primary objective of SEO (Search Engine Optimisation) is to have search engine crawlers and spiders look for your web pages and website, while improving the search engine rankings of the website so that it reaches the top of SERPs or Search Engine Results Pages. Contrary to the common notion, implementing search engine optimisation strategies is an ongoing process. It requires continuous tuning, maintenance, monitoring and testing. In this post, we will go into some of the most effective SEO strategies you can implement to achieve your optimisation goals.

Website Analysis – It is very important to analyse meta sets/keywords and visible code and text to determine the performance of web pages on search engines. For example, you need to analyse the comparison between code on a page to text.

SEO Strategies

Competitive Analysis – It is important to examine present search engine rankings and content keywords of your competition to determine a sound and effective positioning strategy. You should pick the top 5 results from Google to begin the process. As you move ahead, you should expand your reach with tools like Keywordspy.com and more.

Initial Keyword Nomination – It is always better to develop a prioritised list of some targeted search terms associated with your market segment and customer base. You need to think about search phrases which prospective buyers would choose to search your business on popular search engines like Google and Bing.

Keyword Analysis – Starting from nomination, you need to identify some targeted keywords and phrases. It is better to constantly review competitive lists and relevant industry sources. You can also use a preliminary list to determine a particular number of search engine queries and how many different websites are competing for a specific keyword. You should prioritise keywords and search phrases, singulars, plurals and misspellings. This is one of the most important search engine optimisation strategies. To follow this strategy check out Linkio, this tool helps you pick the right anchor text and keywords to use during your link building efforts and will help you boost your rankings higher.

Goals and Objectives – The most crucial part of the process is to clearly define your objectives in advance. This will help you accurately measure the RoI (Return on Investment) from the campaigns you implement. However it is advisable that you keep it simple to start with, for example, you may want to increase your website baseline traffic from 200 visitors to around 400 visitors over the next 6 weeks. You may even want to significantly improve your conversion rate from 1% to 2% within a specific period.

It is important to come down to particular pages which can improve services, products and sales. Focusing on these effective search engine optimisation strategies will help you generate more traffic to your site. You can also use the resources of Authority Hacker On-Page SEO Check List to help you with your ongoing SEO work.

Got any questions or need some assistance with your SEO get in touch.

 

Originally posted 2014-10-12 21:13:29.

About Andrew Paton

Director and founder of AnPat Media, which has been fashioned out by his love of design. Andrew's skills are in WordPress design & development, blogging, teaching WordPress, photography, information architecture and graphic design.

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