Marketing Impact of Having Online Product Reviews

Nowadays, if you are running an online store, or you’re offering any other type of product or service to your audience, but you don’t have product reviews anywhere on your website, it’s considered to be borderline unprofessional. In this age of technology, you can – and even should – presume that all of your customers will first look at product or service reviews before actually deciding to purchase or hire them.

This, aside from making it easier for your customers to decide to do business with you, can be used to your advantage as well. So, regardless of the niche, you’re in and the type of products or services you’re offering, including reviews on your website will definitely positively affect your business efforts. Here’s how.

Help Your Customers Decide

The number of customers that are first looking for a product review before deciding to make a purchase is increasing every single day. What this basically means is that if you want to boost your business, you should definitely offer product reviews to your customers to encourage them to actually make a purchase. This way, not only will they be able to learn more about the product they’re interested in, but they can also find some other product that might work even better for them, which will make them respect you more and encourage them to do business with you once more.

Encourage Trust

By allowing your customers to read reviews of other people that have already done business with you, you will come off as a trustworthy businessperson. Basically, this will show them that you have nothing to hide from them which will make your business more appealing in their eyes. However, make sure you don’t delete negative reviews because by doing so you’ll be misleading your customers and that’s definitely something you should steer clear of. With that in mind, online reviews – both positive and negative – will help you boost your brand awareness, online reputation and improve customer engagement overall.

Use Affiliate Programs

Affiliate programs are an excellent way to promote your products or services to an even wider audience. Many consumers will check both the reviews on your website as well as the reviews on other affiliate websites to get the clearest possible picture about the quality of the things you offer. For instance, the affiliate website AskGamblers offers its visitors transparent and accurate information regarding the world of online casinos so that consumers know exactly what to expect when trying to decide which casino to go with. Affiliate programs also encourage the businesses they’re working with to better their offers as they usually give completely unbiased reviews.

Online Product Reviews Conversion

Improve Conversion

Next, the higher the number of reviews you have on your website, the higher your conversion rate will be. Simply put, potential customers will be more willing to become your actual customers if they see a ton of reviews about your product or services because to them, that means that there are a lot of people who are satisfied with what you have to offer. Therefore, you should definitely encourage your current customers to leave reviews on the products or services they’ve spent their money on in hopes of attracting new ones as well.

Word-of-mouth Promotions

Finally, the majority of people still values word-of-mouth recommendations above all else. This is great news for you, as a business owner, because it means that having product reviews on your website will definitely encourage more people to do business with you. Basically, some people don’t quite trust brands to be entirely honest, but if they get a chance to see positive feedback of a lot of other consumers, they will simply be more inclined to trust them. Furthermore, 91% of online consumers read online reviews and 84% of them consider online reviews as trustworthy as personal recommendations from friends and family.

So, as you can see, using online product reviews as a marketing tactic will bring numerous benefits to your business. Not only will it improve your conversion rates and make your business more appealing to a wider audience, but it also makes you come off as more trustworthy which is definitely a goal of every business out there.

About Emma Sumner

Emma is a business strategist-turned blogger. She lives in Auckland, New Zealand. Emma is a passionate traveller and yoga aficionado. She is in love with coffee, interior design, books, and good vibes. 🙂 You can find Emma on twitter.

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