Psychology Triggers Every UX Designer Should Be Aware Of
Last updated on 14/02/2020 at 20:17
In the present day context if a ux designer is creating designs based on experience then well surely it is time that he re-evaluate his design making approach. Although there is nothing wrong using ones acquired experience in designing as it can definitely be an asset, however, it is also vital to understand and realize that there are many moving parts in a working design. For instance, one should not drastically re-design a website or the colour that works on the exact same website featuring the same thing and in the same domain will vary if the audience was predominantly male compared to if the audience was predominantly female.
Yes, indeed there is a psychological approach to web designing which is based on decades of study and psychology experiments.
Check Out The Below Five Psychology-Backed UX Designer Tips For Your Next Redesign:
1) Weber’s Law Of Just Noticeable Difference
Companies like Google, Facebook, Amazon, Twitter, etc. despite their great financial condition and high budget does not change their design very often and by much. Now, there is a reason for that. Research has proved that people, in general, have a massive dislike for change in existing system and structures even if it is beneficial for them and there are numerous instances of protests when major websites make massive changes and redesign. That is why the best and the smart way to go about it is to follow the Weber’s law coupled with people’s averseness to change.
So going by it the redesigning should be done in such a way that it is very slow and subtle, so much so that most people won’t even realize that a redesigning is being done until one has completed revamping the redesign. What this would ensure is that the redesigning would be well accepted by the majority and also many people would get used to it before it is completed and hence not many will complain.
2) Understand That We Respond to Colours Differently
It is of utmost importance to note and keep in mind that male and female respond to colours differently and no matter how much one may argue it is a psychologically proved fact. That is why one of the most important factors a ux designer should consider when redesigning a website is the audience. Researchers have revealed that people will form an opinion about things within 90 seconds and colour influences up to 90 percent of the opinion people form. That is why the colour that is being used for design can itself make it a success or failure. So it is mandatory to keep in mind the gender of the primary target audience of one’s website before designing or redesigning the website.
3) The Sensory Adaptation Phenomenon
There is a psychological phenomenon, “sensory adaptation” according to which people tend to adjust to a particular situation with time. At first something which seems irritating, soon becomes convention.
Is it relevant to web design? The answer is yes. When designing a website, the important schemes and topics are highlighted to grab the customers’ attention and notice the key elements.
While designing a website, it is necessary to make the CTAs distinct. If you check websites like Webs Agency or Northern Star, you will notice how both the websites have given utmost attention to the CTA button. If the whole website is blue or white, it is better to use a darker shade for the CTAs, which will make them stand out. Generally, people believe red or orange hues are the best, but actually they are not, instead green is a much better choice. In this way, it is attractive and appealing to the eyes, without being too harsh or loud.
4) Type: Bigger Is Better!
The average user usually doesn’t care about the aesthetics much. Alternatively, they tend to pay more attention to the font size and font type. Researchers state people like simpler and bigger font sizes. Simpler texts are way more soothing and liked by the masses. A font size of 16 or about should be used.
5) Perceptual Set
Another phenomenon a ux designer should be aware of depends on variations of perceptions based on people’s experiences, known as the “perceptual set theory”. People from different backgrounds or regions perceive similar things differently.
Web ux designers have a connection with the audience and have to reach the expectations of the people. They have to be innovative without compromising on people’s expectations. It is of utmost importance to analyse from people’s point of view before changing of redesigning to a great extent as already mentioned people do not like change too frequently as they also get blended to a particular design, version or conception.