Today businesses of all sizes small and large have websites which showcase the products and services that they sell as they use the internet as a marketing channel. These websites are used for lead generation in the form of enquiries from customers and also in case of ecommerce websites to get direct orders from the customers. In order to maximize the number of orders and leads generated from the website, the website should get High converting targeted traffic where the visitor is actively searching for or interested in purchasing or using the products or services being sold on the website.
Methods of Generating High Converting Targeted Traffic
There are several ways a website can generate High converting targeted traffic depending on the competition as well as the marketing budget available. Conventionally and till a few years ago search engines have been the main source of organic free high converting targeted traffic for websites of all types, content, ecommerce and other types of websites. Although, increasingly search engine results are manipulated by search engine algorithms, which may or may not negatively affect your site depending on the type of SEO strategies you have been employing, i.e. black hat or white hat SEO strategies. Your webpages may also not rank well in a very competitive market, especially if you are targeting highly competitive keywords like website design. It is much better for the small business to use long tail keywords that are less competitive like website design solution Bournemouth. Where websites that have been struggling to get good page rankings in search engines, alternative methods have become increasingly available over the years to get targeted traffic to your website, which will result in sales.
Alternative Methods to Search Engines
Social media marketing has evolved as a convenient and quick way to get High converting targeted traffic where the traffic is not as dependant on the search engines and at the mercy of their algorithms, but on the quality of the content and copywriting skills of the content producer. Numerous social media websites like Twitter, Facebook, Linkedin have become a major source of traffic for websites. Another alternative source of targeted traffic is Email marketing through a double opt in targeted mailing list, which can also be a very effective way of increasing traffic. Pay per click advertising is another way to increase traffic to the website, but this is more suitable for websites with a larger marketing budget.